There are several problems endemic in the "traditional" web design process that all stem from one thing: communication
By creating your web copy first using our Decal Mockups tool, we ensure that we're always on the "same page" and are able to quickly and cost effectively create a visual design that achieves your business goals and increases sales.
Traditional web design process
- Focus on visual design before effective copy
- Lengthy briefing process
- Non-functional wireframes
- Long iterations with little room for feedback or changes
- Often you don't get to use your CMS until the project is finished - and then you discover that its not what you expected
- Ambiguities in complex requirements - increases in cost, project delays or failure to deliver the project at all
Our "content first" approach
- Get your real content online before starting the visual design process
- Rapid prototyping using a "real website wireframe" instead of an abstract briefing document
- Small, fast iterations with the ability to change direction easily
- Design customised to your REAL content
- Reduce risk by identifying possible complexities at the beginning of the process
- "Try before you buy" - use the CMS your site will be deployed with to create a wireframe so you always know exactly what to expect
- Go live immediately once your design is finished
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