Love Your Markup
Great design and great content are only 2 of the 3 things that make a great website. The structure of the HTML on your pages makes your site more accessible and more searchable.
All too often the quality of the HTML markup on a website is disregarded. It's like buying a really nice car and not bothering to use high quality motor oil.
Accessibility is not just about allowing the most people to enjoy your website once they get there, but about making your site more easily found in the first place.
Adhering to a strict set of standards can be a practical impossibility with conventional content management systems (especially when there are several people working on the site).
With Decal you can't do it any other way!
Great markup makes your page perform better in a better range of browsers and makes it easier to deliver your content to other platforms like mobile devices.